SEO Technologies for Internet Advertising
The training is suitable for anyone who wants to learn the application of SEO technology to increase the search results of a company’s website. As part of the training, you will have the opportunity to learn the basics of search engine optimization, website structure design and much more, promoting the recognition and development of the company in the digital environment.
Toms Goiževskis
Edgars Koroņevskis
Course target
To develop a deeper understanding and practical skills on website search engine optimization, increasing the number of visitors to the company’s website, as well as improving sales and business results.
SEO (Search Engine Optimization) is a sequential set of actions carried out with the aim of improving the position of a website, for example in Google.
Audience
- Company managers;
- SEO and marketing specialists;
- Employees who use or only plan to use SEO to promote the development of the company.
At course completion you will be able to
- Analyze the need for SEO measures and perform a technical audit – identify potential problems;
- Create a semantic core – define keywords and phrases;
- Design the website structure;
- Optimize website pages – write SEO-friendly texts and page descriptive information;
- Create a site map;
- To carry out the external optimization of the website – to register the website in search systems, thematic catalogs and promote the popularity of the website; Analyze your work.
Prerequisites
Computer skills preferred.
Training materials
Training materials prepared by BDA with a description of theory and practical tasks.
Certification Exam
Not intended.
Course outline
Operating principles of search systems;
Development of website structure;
Creating a semantic core – defining keywords;
Internal website optimization:
- Backing up websites;
- Creating a site map;
- Text optimization;
- Cross-linking.
External optimization of the website:
- Work with search servers;
- Thematic catalogs;
- Link exchanges.
Technical audit – conducting website analysis.
If you want to get more information about this course, please contact us by phone +371 67505091 or send an e-mail at mrn@bda.lv.
