Effective customer acquisition on LinkedIn

To create in-depth understanding and practical skills (knowledge) about:

• LinkedIn‘s role in defining the customer’s path to the company, as well as the customer’s persona and purpose;
• the role of a professional’s personal brand in business relationships, its creation on LinkedIn;
• creating a strategic profile on LinkedIn;
• LinkedIn‘s networking opportunities, methods, and potential for finding, reaching out, and supporting existing, potential, and like-minded clients.

• Customer service specialists;
• Company managers;
• Business development managers;
• Export Managers;
• Managers of partners and collaborations;
• Any professional who wants to improve their networking and client acquisition skills to facilitate new sales, business development, export market acquisition, partner and supplier acquisition opportunities.

• Understand the role of LinkedIn on the customer’s path to the company, define the customer’s persona and the purpose of various activities in this social network;
• Use LinkedIn to build and strengthen reputation, promote recognition, scale trust, increase customer flow;
• Apply knowledge to attract potential clients and gain professional contacts, creating recognition and trust;
• Understand the basic principles of creating valuable and useful content;
• Support the activities of the company and colleagues by scaling the company’s visibility.

Training materials prepared by BDA and examples of practical work.

A personal LinkedIn profile must be created. It may not be active, but it is important to have access to this social network in which to operate independently, applying newly acquired knowledge and skills, as well as performing various practical tasks.

Not intended.

Introduction and practical exercises

• How to be effective on LinkedIn, attracting customers and investing time to perform productive activities.

Profile strategies, content creation

• establishing relationships with new contacts;

• team interaction mechanics to promote recognition and trust;

• visibility scaling and feedback.