Using the Social Networking Platform Facebook Tools to Build the Company's Marketing Activities
The training is intended for anyone who wants to fully utilize the social network Facebook tool for company marketing activities, customer attraction, retention, and building awareness. The training will include the opportunity to create a company Facebook page, define the company, product, or service marketing activity in the salon, and adjust the content accordingly.
EU co-financing of 50-100% is available to companies.
The total cost of tuition may vary depending on the rules of the specific association.
Annija Graustiņa
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Course target
Developing in-depth understanding and promoting practical skills in using Facebook’s paid and free tools, creating and maintaining an engaging and business-appropriate company page.
Audience
- Business managers;
- Marketing specialists;
- Product and service managers;
- Customer relationship managers;
- Project managers.
At Course Completion you will be able to
- Create and manage a company Facebook page.
- Maintain a company Facebook page, supplementing it with current information.
- Define the target audience of the company Facebook page.
- Adapt the content of the page and published posts to the product, service and target audience.
- Create engaging and engaging content for daily communication.
- Promote the recognition of the company’s products and services.
- Promote business development in the local and international market.
- Analyze advertising/published content statistics and advertising return on investment.
Prerequisites
Computer skills are desirable.
Training materials
Training materials and practical examples prepared by BDA.
Certification Exam
Not intended.
Course outline
- Social media trends and communication in the social environment.
- Creating a company Facebook page and adapting it to the needs of the company.
- Communication in the social environment – its frequency and style.
- Creating publication content for daily communication with customers.
- Using Facebook Ads Manager tools to create advertising campaigns and advertisements.
- Defining the target audience of the company page and creating content according to the target audience.
- Defining the target audience of an advertisement/publication and creating content according to the target audience.
- Analysis of the company Facebook page and published information, advertising statistics.
If you want to get more information about this course, contact us by phone +371 67505091 or send an e-mail at mrn@bda.lv.
