Google Ads and the Google Display Network Fundamentals

Improve your knowledge and skills in creating, optimizing, and reporting effective Google Ads and Google Display Network campaigns.

After completing the training, you will know the differences between different types of advertising and how to reach your company’s target audience as effectively as possible.

• CEOs;
• Marketing specialists and managers;
• Advertisers;
• Anyone interested in starting Google advertising campaigns.

• Create a Google Ads account.
• Navigate the Google Ads environment.
• Create Google Ads campaigns.
• Create Google Ads ad content.
• Choose appropriate keywords and work with the Keyword Planner.
• Plan, change budgets, and optimize ads.
• Set advertising goals.
• Use remarketing.
• Plan the timing of ad display and choose the devices where they will be displayed.
• Create expanded display ads.
• Use negative keywords.
• Place ads on the YouTube social network.
• Create reports on the work done, as well as draw appropriate conclusions.

Basic computer skills and English language skills.

Training materials prepared by BDA that include both theory and practical exercises.

Not intended.

An introduction to Google Ads:

• Description and use of Google Ads;
• Comparison of Google Ads with other platforms;
• Interface tabs;
• Account creation and setup.

Campaign creation:

• Creating a primary campaign;
• Finding relevant keywords;
• Keyword addition and analysis using the keyword planner;
• Creating advertising content;
• Using negative keywords.

Creating campaigns on the Google Display Network:

• Creating a Display Network campaign;
• Choosing advertising channels;
• Creating YouTube ads.

Campaign optimization:

• Setting campaign goals;
• Analyzing campaign results;
• Optimizing ads according to campaign goals;
• Setting ad display times;
• Setting geographic locations and languages;
• Creating a pricing strategy;
• Separating test and standard campaigns;
• Improving campaign quality.

Other useful things:

• Setting up notifications;
• Generating reports;
• Remarketing campaigns;
• Budget management.